Creative Director at Red Rocks Church
As the creative director for a global organization, I focus on strategically aligning the brand’s voice through all communications and visual elements. By identifying the foundation of the brand, Imperfect people pursuing a perfect God, we are able to confidently push the branding into a modern, gritty, and unpretentious space.
I pushed forward the design and implementation of an updated brand system for our growing, global brand. Working with the art director, we identified the correct voice and direction for the brand and found a solution that honors the foundation of a 20 year-old brand while positioning it for future growth and progression.
I created a full, updated package of environmental graphics for our Brussels, Belgium location. Utilizing the newly identified brand position, I pioneered a new look for banners and wall coverings that not only fit the brand voice, but would also fit the rented space. I forged the new look in partnership with the art director, and I handled all production for the project. View a walkthrough here!
I developed communication platforms and visuals that are clear, efficient, and uphold the essence of the brand. The above graphics are utilized on screens before and after services and events to clearly communicate about the church to guests while maintaining the simplicity and creativity of the brand.