Red Rocks Church

Branding identity Update

Role: Creative Direction and Design

I pushed forward the design and implementation of an updated brand system for our growing, global brand. Working with the art director, we identified the correct voice and direction for the brand and found a solution that honors the foundation of a 20 year-old brand while positioning it for future growth and progression.

Utilizing this updated identity, I created a full, updated package of environmental graphics for our Brussels, Belgium location. Utilizing the newly identified brand position and collaborating with the art director, I pioneered a new look for banners and wall coverings that not only fit the brand voice, but would also embrace the rented location. View a walkthrough of signage at the Brussels location here.

I also developed communication platforms and visuals that are clear, efficient, and uphold the essence of the brand. The above graphics are utilized on screens before and after services and events to clearly communicate about the church to guests while maintaining the simplicity and creativity of the brand.