Red Rocks Church
Impact Report
Role: Creative Direction and Design
Our team was tasked to create a printed report to show the impact of the organization. Most organizations would show stats and numbers, but that wouldn’t fit our brand, voice, or leadership. I worked alongside the Communications Director to develop a framework and solution to sharing the story of Red Rocks Church’s impact in a way that was authentic and honoring to the brand.
Red Rocks Church is a place known for “imperfect people pursuing a perfect God.” I didn’t want this project to feel too clean and professional, but also did not want it to feel sloppy. I used a handheld scanner to custom-scan the Helvetica typography to create just the right amount of imperfection.
For this project I jumped in, rolled up my selves, and designed the entire book in InDesign. The cover features a blind emboss and the center spread unfolds for a 20-year timeline.