I have steered historic brand systems as well as global brand systems, working to help each brand feel relevant while maintaining credibility and authenticity. As a creative director I monitor team projects to make sure they support the brands. I believe consistency is one of the best ways to strengthen brands and support their overarching narrative and mission.

I have experience managing and leading teams of designers and creatives from performance reviews and one-on-ones, to developing the team and members as needed. I enjoy helping team members grow and ensuring team culture is healthy. I believe that clear communication is important to build trust and create a high-performing team, and I won’t shy away from having hard conversations when necessary. Feedback—negative and positive—is so important to growth, so I make sure to share both with those I lead. I make sure to listen to those who lead me and those I lead, too, because I’m always looking for ways to grow.

I believe creative projects should always reflect the overall brand, even when pushing into new territories. This feels like the ultimate creative problem to solve, and I love guiding teams toward these solutions and even doing the work myself when appropriate. I won’t hesitate to roll up my sleeves and execute projects myself.

In any role, I am always looking for strategic ways to create more success for the company, which often requires strategic thought of what is being communicated. Communicating an organization’s narrative clearly should never take a backseat, even in the smallest of projects.

I have a predisposition for making anything more organized—from making content more clear to designing and implementing project management systems that have significantly increased team output.

I enjoy fostering intentional collaboration on teams because it creates results and solutions that would otherwise never have existed without the merging of different thoughts and styles. I understand the fragility of creativity and how no two people function the same, so I make sure to create boundaries for collaboration that allows the quiet voices to be heard without disregarding others.